Your brain, powering growth in
under 4 hours a week.
Your marketer makes the calls. Kraken's five arms do the work.
One screen for the brain. Every arm reporting in.
Attribution
Every deal tied to the channel that created it · quarter to date| Channel | Pipeline | Qualified | Signed | Cost / signed | Call |
|---|---|---|---|---|---|
| Organic search | $1.2M | 15 | 4 | $1,500 | Scale |
| AI search | $800K | 10 | 3 | $1,200 | Scale |
| Google Ads | $700K | 9 | 2 | $7,000 | Keep |
| $500K | 6 | 1 | $12,000 | Test copy | |
| Meta | $300K | 4 | 0 | — | Kill |
| Partners & events | $500K | 4 | 1 | $4,000 | Keep |
- GlobexLinkedIn ad · decision-maker campaignSigned
- InitechAI search · cited in ChatGPTQualified
- NorthwindGoogle search · bottom-funnel termCreated
- Umbrella CoPartner referralSigned
- ContosoOrganic search · pricing guideQualified
AI search visibility
24 tracked prompts · run weekly · branded and unbranded| Prompt | You | Competitor A | Competitor B |
|---|---|---|---|
| "Best [category] software for mid-market teams" | Cited | Cited | — |
| "[Category] tools that integrate with HubSpot" | Linked | — | Cited |
| "Alternatives to Competitor A" | Cited | — | Linked |
| "How much does [category] software cost?" | Missing | Cited | Cited |
- Pricing guide: [category] costs explainedHigh
- HubSpot integration hub pageHigh
- Competitor A vs Acme comparisonMed
- [Category] buyer's checklistMed
Paid media
Google, Meta and LinkedIn, judged on qualified and signed deals| Campaign | Platform | Spend | Qualified | Signed | Cost / qualified | Call |
|---|---|---|---|---|---|---|
| Bottom-funnel search | $14K | 26 | 5 | $540 | Scale | |
| Competitor terms | $8K | 12 | 2 | $670 | Keep | |
| Decision-maker ABM | $12K | 15 | 2 | $800 | Test copy | |
| Retargeting | Meta | $8K | 8 | 0 | $1,000 | Kill |
Signals
Each signal maps to its own CRM list and campaign| Account | Signal | Detected | Routed to | Status |
|---|---|---|---|---|
| Globex | Raised a Series B | Today | Scale-up playbook | Enrolled |
| Initech | Hired a VP of Marketing | Yesterday | First 90 days | Enrolled |
| Northwind | Opened 3 new locations | 2 days ago | New locations | Review |
| Umbrella Co | Announced a major customer | 3 days ago | Case study | Review |
Content calendar
Draft → approved → published, updated automatically"Most teams can't say which channel created last quarter's pipeline. Here's the three-number dashboard we use to decide where the next dollar goes…"
Illustrative sample data for a fictional company.
Five arms. One brain.
Revenue by channel, not clicks. Goals tracking built in.
Explore attribution →See who AI recommends. Then win the answer.
Explore AI search →Paid campaigns that learn from signed deals.
Explore paid media →Reach the right accounts the moment they change.
Explore signals →5+ posts a week in your voice. One approval.
Explore content →Built from proven growth systems.
Kraken packages the playbook, process and execution system used to grow three companies from $1M to $10M+ in annual revenue.
Annual revenue, at three companies grown with the systems behind Kraken.
Monthly pipeline, attributed by channel, at one of those companies.
Bottom-of-funnel keywords, at that same company.
Growth experience behind the system
- Rivo
- Plobal Apps
- Flowcode
- Bridge
- Audible
The growth experience behind Kraken spans these brands.
From 40 hours of doing to under 4 of deciding.
See it running on your own data.
30 minutes. Your CRM, your channels, your AI search share.
Simple pricing. No percentage of spend.
One setup fee, one monthly fee. Exact pricing is confirmed on your demo.
- CRM and Google, Meta & LinkedIn ad account setup
- Revenue attribution configured
- Baseline AI search audit
- Full platform access, all five arms
- Monthly strategy session and channel review
- Direct support for your marketer
Less than a fractional CMO. More than a fractional CMO delivers.
Quick answers.
Is this an agency?
No. It's software plus CMO strategy. Your team owns the work and the accounts.
What do we need to start?
A CRM with your pipeline in it, plus your ad accounts. Setup takes 4–6 weeks.
How much of my marketer's time?
Under 4 hours a week: approve content, review the dashboard, make the calls.
Book a demo.
30 minutes, live on your own data. We'll show you where your pipeline really comes from and who AI recommends instead of you.